Last time we talked about what gamification is and some of its applications in businesses. Now we going to dive a little bit deeper into these theme. Let’s focus on how encompass your users into “playing”.
If you remember last time I told you that points or achievements – can motivate users to engagement (positive feedback) into our products or services. However, this only works when they are already a part of the ecosystem and are engaged with the app or gamified system. So, we need an incentive strategy.
- Set clear objectives. These must be clear and reflect what you hope to achieve by implementing them. What do you want? Increase retention levels, enhance engagement or do you want to make your service viral?
- Add value. Users will only use your app or gamified system if it has some added value, which means, offer something to the people. They should feel like they’ve accomplished something special or difficult, they outdid themselves or others or they learned something really awesome.
- Ingrained in the ecosystem. Rewards and leaderboards don’t work for all types of apps. With your objectives in mind, you must figure out what suits you the best. Adapt, experiment and discover what techniques suits you. Don’t forget what type of gamified system you want and the current user behavior.
- Keep it simple. Do not create an overwhelming app or gamified system. Make something simple and user friendly. This allows you to keep the first experience simple at first and gradually add more value later on.
- Build sharing loops. Gamifying alone won’t help much unless your users get to brag about their achievements. So implement social media share buttons that enables your users to show their achievements on their social-media networks.
- Quick rewards. It’s natural to assume that a big reward at the end of the complete experience will drive users to be engaged. However, the truth is that users are engaged far more if you break that one big reward into smaller ones. This helps the user to realize that the actions taken have an impact on its performance, motivating him to become more involved.