Even having created our app the best way possible, for example following the principles behind service design, it still likely that the free tool simply doesn’t catch prospects attention. We have a tool simple enough to be used but as defend by Halligan and Shah (2014) don’t have any control on its success in the long term.

Service Design Model

Service Design Model

I recall the importance of knowing when to quit. About this thematic one of my favorite authors Godin (2011) claimed that we should avoid turning into inspirational writing that says things like “Quitters never win, and winners never quit” saying this is bad advice because winner quit all time, they just quit the right stuff at the right time. We just have to admit it is not working and move on.

Halligan and Shah (2014) defend that the key to inbound is to do it over and over again and improve every time we do it. Even that sometimes we have to get rid of projects that aren’t working to make new ones, in fact, as Godin (2011) claims that amazing benefits accrue to the people who have the guts to quit early and refocus their efforts on something new. That is the Inbound way.